Payysite
Websites, landing pages, e-commerce stores and tracking, built to turn paid traffic into customers.
About PayysiteI turn ad spend into revenue you can predict.
I’m Golam Rabbi Nibir, a performance marketer. Since 2021 I’ve built, tested and scaled ad systems on Meta, TikTok and Google for e-commerce, SaaS and service brands, and I’m judged on ROAS, CAC and LTV, not impressions.
- Meta Ads
- TikTok Ads
- Google Ads
- Running paid media since
- 2021
- Ad spend managed
- $10M+
- Brands served across ads and web
- 120+
- Agencies: Payysite and Adbizo
- 2
A marketer who answers to the numbers.
Most of my work starts with an ad account that’s stuck: it works at $10K a month and falls apart at $30K. I fix the tracking, rebuild the account structure and set up a creative testing pipeline that keeps finding new winners.
I chase ROAS, CAC and LTV, the metrics that actually move a business. And through my two agencies I can also handle the websites, landing pages and creative that those ads depend on.
More about meThree platforms, run as one system
All servicesMeta Ads
Facebook and Instagram campaigns built to scale profitably.
- Conversions API and clean tracking
- 5+ creative variations per concept
- Advantage+ and manual scaling
TikTok Ads
Native creative and bidding for TikTok, not recycled Facebook ads.
- Events API integration
- UGC direction and Spark Ads
- Hooks tested in the first 3 seconds
Google Ads
Search, Performance Max, YouTube and Shopping that capture high-intent demand.
- Brand and non-brand split
- Negative keyword libraries
- Offline conversion tracking
Recent results
All case studies8.4xPeak ROAS
Fashion brand on Meta
Scaled monthly spend from $10K to $120K in eight months, and ROAS went up instead of down.
63%Lower CAC
Beauty brand on TikTok
Rebuilt the TikTok creative from scratch and cut CAC by 63% while spend grew from $15K to $50K a month.
4.2xQualified leads
B2B SaaS on Google
Rebuilt Search and Performance Max and fed real pipeline data back to Google. Same budget, 4.2x the qualified leads.
We finally found someone who treated our brand like a brand, not just an ad account. Nibir’s creative discipline is unmatched.
Two agencies, one growth system
Payysite builds the websites and tracking that paid traffic lands on. Adbizo runs the paid media. You can work with either one, or both.
Adbizo
Paid social, paid search and creative strategy, run by a team built around one rule: creative and data work together.
About Adbizo
Got a brand worth scaling?
Book a free 30-minute call. You’ll talk to me directly, and I’ll tell you honestly whether paid media is the right lever for you right now.