The story behind the numbers.
Five years, two agencies and hundreds of campaigns. Here’s how I got here, and how I think about the work.
Who I am
I’m Golam Rabbi Nibir, a performance marketer. I started in 2021, building websites for businesses through Payysite and running their first ad campaigns, because a website with no traffic doesn’t sell anything.
That turned into an obsession with one question: how do you turn $1 of ad spend into $5, $8 or $10 of revenue, predictably?
Today I run two agencies, manage millions in ad spend and have helped brands across e-commerce, SaaS and services find a growth engine that still works when the budget goes up.
I think great marketing is part science, part craft. The numbers tell you what’s working. The creative makes sure there’s something worth working with.
The road so far
- 2021
Founded Payysite
Started Payysite, a studio building websites and landing pages, and ran my first paid campaigns for those same clients. A site with no traffic doesn’t sell anything.
- 2022
First big win
Scaled my first client from $2K to $30K in monthly ad spend, and built the creative testing framework I still use today.
- 2023
Paid media became a core service
Made performance marketing a full service alongside Payysite, pairing high-converting websites with profitable ad systems.
- 2024
Expanded into TikTok and Google
Went beyond Meta. Built TikTok systems that hold up at scale and full-funnel Google Ads account structures.
- 2025
Scaling both sides
Payysite passed a hundred brands served, and the paid media side grew month on month.
- 2026
Launched Adbizo
Launched Adbizo, a dedicated performance marketing agency. Today I run both agencies side by side.
How I think about marketing
Data over opinion
Every decision should be defensible with numbers. Gut feelings are hypotheses; they get tested before they become strategy.
Creative does the targeting
The best targeting can’t save a weak ad. As platforms automate more of the targeting, the creative decides who sees you and who buys.
Scale slowly
Aggressive scaling kills profitability. Budgets rise in small steps, and only when the data says so.
What I’m good at
Platforms
Strategy
Ready to work together?
Tell me where your ads are today and where you want them to be. I’ll reply personally within 24 hours.