Paid media, built around your numbers.
Full-funnel performance marketing, from first impression to repeat customer. Every engagement is shaped by your goals, your margins and your brand.
Flat monthly retainer. No percentage of ad spend, so my incentives match yours.
Minimum monthly ad spend for ongoing management. Below that, start with an audit.
Starting price for a written ad account audit. The first 30-minute call is always free.
All services
- Meta AdsFacebook and Instagram campaigns built for scale.Specialty
- TikTok AdsNative creative strategy and bidding optimization.Specialty
- Google AdsSearch, Performance Max, YouTube and Shopping.Specialty
- Funnel strategyFull-funnel mapping and conversion optimization.Core
- Creative directionAd creative that stops the scroll and converts.Core
- Analytics and reportingHonest numbers and dashboards you can act on.Core
- Landing page CROConversion rate optimization for the pages your ads send traffic to.Add-on
- Audit and strategyA deep, written audit of your existing ad accounts.Consulting
In detail
Meta Ads
Facebook and Instagram are still where most of the world’s attention lives, and where the most sophisticated creative testing happens. I build Meta ad systems engineered for sustainable, profitable scale.
- Full account setup, tracking and Conversions API
- Creative testing frameworks with 5+ variations per concept
- Audience architecture: cold, warm and retargeting
- Advantage+ campaigns and manual scaling strategies
- Weekly optimization and monthly strategic reviews
TikTok Ads
TikTok rewards native creative and aggressive testing. I help brands stop running “Facebook ads on TikTok” and start building TikTok-native campaigns that convert.
- TikTok Pixel and Events API integration
- UGC-style creative strategy and direction
- Spark Ads with creator content
- VBO and CBO campaign structures
- Daily creative refresh and optimization
Google Ads
Google captures high-intent demand. Whether it’s Search, Performance Max, YouTube or Display, I build clean account structures that scale without burning budget on the wrong queries.
- Search campaigns with deep keyword research
- Performance Max with asset group optimization
- YouTube ad strategy and creative direction
- Shopping campaigns for e-commerce
- Negative keyword libraries and search term audits
Funnel and creative strategy
Beyond buying ads, I build the full system. From cold awareness to retention, every touchpoint should move the customer closer to a purchase.
- Funnel mapping and gap analysis
- Creative briefs and concept development
- Hook libraries and angle testing
- Email and retention strategy
- Attribution modeling and reporting
How we work together
- 01
Discovery
We start with a deep dive into your business, goals, customers and current data. No assumptions.
- 02
Strategy
A custom plan: which platforms, what budget, which creative angles and which KPIs we’ll be judged on.
- 03
Execute
Build, launch and optimize. Weekly creative testing, daily budget management and transparent reporting.
- 04
Scale
Once we hit profitability targets, we scale carefully, protecting ROAS while pushing volume.
Not sure which service fits?
Book a free call and we’ll work it out together, based on where your customers actually are.